Khadi spins new trends,To attract young generation

Telangana99.com: After tasting the big boost in sales of khadi, the Khadi and Village Industries Commission (KVIC) has decided to become market oriented in the last few months.

KVIC has launched a new range of khadi products to make them popular , which include jeans and T-shirts. “KVIC has become market oriented now. The products are being manufactured as per the prevailing trends,” CEO of KVIC Arun Kumar Jha said.

Jha said khadi has higher fabric porosity which makes it comfortable to wear in odd weather conditions. The fabric also has the ability to absorb sweat and it is soothing to wear khadi in summers.

He also said, “Youngsters should treat khadi as a product of the nation and must buy khadi denim as it is better than the average denim wear available in the market.”

The KVIC CEO said the commission will organize an exhibition titled ‘Khadi Mithila Utsav’ during the first week of October. “We are trying to add more varieties to make the products popular across the country,” he added.

 

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